# MIDLR - WhatsApp Business Platform for Marketing, Automation & Calling

## Overview

MIDLR is an enterprise-grade WhatsApp Business platform by PCG designed for businesses to run marketing campaigns, automate customer conversations, and enable voice calling on WhatsApp. Replace multiple disconnected tools with one unified platform for WhatsApp, SMS, and email marketing.

**Key Value Proposition:**
- One unified platform for WhatsApp, SMS, and omni-channel marketing
- AI-powered chatbot automation with custom workflows
- Enterprise call center: handle up to 1,000 concurrent calls on WhatsApp
- Bulk messaging at scale with template management and compliance
- Real-time analytics and customer journey tracking
- WhatsApp Business API certified partner

## Core Capabilities

### Marketing & Messaging
- Bulk WhatsApp messaging (SMS and email support)
- Template management with WhatsApp Business approval
- Campaign management with scheduling and automation
- Phonebook management and contact segmentation
- Personalization and dynamic content insertion

### Chat Automation
- AI-powered chatbot automation with NLP
- Custom workflow builder (no-code automation)
- Conversational commerce and customer engagement
- Multi-step automation sequences
- Intent recognition and smart routing

### Voice Calling
- WhatsApp voice calling (business-initiated)
- Customer-initiated calls on WhatsApp
- Enterprise call center with 1,000+ concurrent calls
- Intelligent call routing and IVR systems
- Call recording and analytics

### Advanced Features
- Omni-channel messaging (WhatsApp, SMS, Email, Facebook)
- Product catalog and e-commerce integration
- Live analytics and reporting dashboards
- Customer journey mapping
- Integration with CRM systems
- Webhook support for real-time events

## Integration & API

MIDLR provides:
- RESTful API for WhatsApp messaging and calls
- Webhook support for real-time event notifications
- CRM integrations (Salesforce, HubSpot, etc.)
- Pre-built connectors for popular platforms
- Developer documentation and API references
- Sandbox environment for testing

## Security & Compliance

- ISO 27001 Information Security Management certified
- GDPR compliant data processing and storage
- WhatsApp Business API certified partner
- SOC 2 Type II compliance
- End-to-end encryption for conversations
- Data residency options

## Pricing

MIDLR offers flexible pricing with tiered plans:
- **Starter Plan:** For small businesses starting with WhatsApp marketing
- **Growth Plan:** For scaling operations with automation
- **Premium Plan:** For enterprise deployments
- **Custom Plans:** For large teams and complex requirements

Visit [pricing page](https://midlr.net/pricing) for detailed pricing.

## Industries & Use Cases

MIDLR serves diverse industries:
- **E-commerce:** Order notifications, customer support, marketing campaigns
- **Real Estate:** Property inquiries, showings, buyer follow-up
- **Healthcare:** Appointment reminders, patient communication, telehealth support
- **Finance:** Account alerts, transaction notifications, customer service
- **Hospitality:** Reservation confirmations, guest communication, services
- **Travel & Tourism:** Booking confirmations, itinerary updates, support
- **Education:** Student communication, enrollment, course updates
- **Restaurants:** Order confirmations, reservations, promotions

## Main Pages & Resources

- [Home](https://midlr.net/): Platform overview and core features
- [Features](https://midlr.net/features): Detailed feature breakdown
  - [Bulk Messaging & Campaigns](https://midlr.net/features/campaigns)
  - [Chatbot Automation](https://midlr.net/features/chatbot-automation)
  - [Template Management](https://midlr.net/features/templates)
  - [Live Analytics](https://midlr.net/features/live-analytics)
  - [Omni-Channel Messaging](https://midlr.net/features/omni-channel)
  - [Product Catalog](https://midlr.net/features/catalog)
  - [SMS Marketing](https://midlr.net/features/sms-marketing)
- [WhatsApp Calling](https://midlr.net/whatsapp-calling): Voice calling and call center solutions
- [Pricing](https://midlr.net/pricing): Flexible plans for all business sizes
- [Industries](https://midlr.net/industries): Industry-specific solutions and use cases
- [Blog](https://midlr.net/blog): WhatsApp marketing guides, best practices, and industry insights
- [Partners](https://midlr.net/partners): Partner ecosystem and collaboration opportunities
- [About](https://midlr.net/about): Company background and mission
- [Contact](https://midlr.net/contact): Get in touch with the MIDLR team

## Supported Channels

- WhatsApp Business API
- SMS (Short Message Service)
- Email Marketing
- Facebook Messenger (via omni-channel)

## Company & Partnership

- **Founded by:** PC Global (PCG)
- **Partnership:** Official WhatsApp Business API certified partner
- **Meta Partnership:** Integrated with Meta's WhatsApp Business platform
- **Support:** Dedicated support team with quick response times

## Getting Started

1. [Sign up for a free trial](https://midlr.net/)
2. [View pricing and plans](https://midlr.net/pricing)
3. [Read the documentation](https://midlr.net/blog)
4. [Contact our team](https://midlr.net/contact) for demos and questions