Transform Customer Service with WhatsApp Calling
Enable powerful voice calling for your business on WhatsApp. From standard business calls to enterprise-grade call center solutions—handle up to 1,000 concurrent calls with intelligent routing and multi-agent support.
What Is WhatsApp Business Calling?
WhatsApp Business Calling lets your business make and receive voice calls with customers directly inside WhatsApp, using Meta's WhatsApp Cloud API—no extra apps, no separate phone number, and no PSTN or SIP hardware to set up.
WhatsApp Calling by the Numbers
See the impact of voice calling and call center solutions on your business
Business-Initiated vs. Customer-Initiated Calls
The two ways a WhatsApp Business call can start, and what each one costs.
| Customer-Initiated | Business-Initiated | |
|---|---|---|
| Who starts the call | Customer taps call in chat | Your business dials out |
| Cost | Free to the customer | Per-minute rate (Meta) |
| Opt-in required | No | Yes, call-permission request first |
| Best for | Inbound support | Sales, follow-ups, proactive support |
Two Calling Solutions, Unlimited Possibilities
Choose from standard calling or our enterprise call center solution
Business-Initiated Calls
Reach out to customers proactively. Make outbound calls for sales, support, and follow-ups. Pay per minute for calls you initiate.
Customer-Initiated Calls
Let customers call you for free. They can initiate calls to your business number at no cost, perfect for support inquiries.
Call Center Solution
Enterprise-grade call center on a single WhatsApp number. Handle up to 1,000 concurrent calls with intelligent routing to available agents.
Smart Agent Routing
Automated call distribution routes incoming calls to the next available agent, ensuring no customer waits and optimal team efficiency.
End-to-End Encryption
All calls are protected with WhatsApp's end-to-end encryption, ensuring privacy and security for your business communications.
Global Reach
Reach customers in over 180 countries. Make international calls without expensive phone bills or complex setups.
Built for Every Industry
Discover how businesses across industries use WhatsApp calling to connect with customers
E-commerce & Retail
An online store confirms high-value orders and offers live product consultations over a WhatsApp call, cutting cart abandonment. Support agents troubleshoot delivery or sizing issues by voice instead of a long chat thread, and customers can call back on the same number for order status without downloading a separate app.
Voice support for online storesCustomer Support
Support teams resolve technical troubleshooting, account access, and billing disputes over voice when chat back-and-forth is too slow. Calls route automatically to the next available agent through the Call Center Solution, so customers reach a human instead of waiting in a queue.
See customer support featuresEducation & Training
Tutoring centers and course providers run one-on-one lessons and enrollment consultations directly over WhatsApp voice, with no extra scheduling app. Students call in with questions between sessions, and staff follow up on course renewals with a business-initiated call.
WhatsApp calling for schools and tutorsHealthcare & Wellness
A clinic confirms and reschedules appointments over a WhatsApp call, cutting no-shows, and runs brief telemedicine follow-ups without a separate video platform. Patients call the clinic's number directly for prescription or scheduling questions at no cost to them.
WhatsApp calling for clinics and appointmentsReal Estate
Agents field property inquiries and schedule viewings over voice the moment a lead messages in, then follow up with a business-initiated call to close. Buyers and renters call the listing number directly with questions, keeping every conversation in one WhatsApp thread.
WhatsApp calling for real estate teamsProfessional Services
Consultancies, agencies, and law firms run client consultations and service walkthroughs by voice without exchanging phone numbers. The Call Center Solution routes inbound client calls to the right team member, and outbound follow-up calls keep deals moving.
WhatsApp calling for professional servicesHow It Works
Two powerful solutions for different business needs
Standard Business Calling
Customer or Business Initiates
Either the customer starts a chat and requests a call (free for them), or your business initiates an outbound call (per-minute fees apply).
Call Invitation Sent
A call invitation is sent directly in the WhatsApp conversation. One tap to connect—no phone numbers or apps needed.
Instant Connection
Crystal-clear voice call connects instantly. Customer-initiated calls are completely free; business-initiated calls are billed per minute.
Call Center Solution
Customer Calls Your Number
Customer initiates a call to your dedicated WhatsApp business number. No cost to them, available 24/7.
Automated Routing
Our intelligent system automatically routes the call to the next available agent in your team. No waiting, no manual transfers.
Agent Handles Call
Your agent receives the call with full customer context. Handle up to 1,000 concurrent calls across your team simultaneously.
Integrated with Your Initial Setup
WhatsApp Business Calling works seamlessly with your current setup. No complex integrations, no learning curve. Start making calls in minutes with our easy-to-use platform.
Calling Features Included in Your Plan
WhatsApp calling is seamlessly integrated into our platform plans
Starter Plan
Standard calling features included
- Business-initiated calls (per-minute fees apply)
- Customer-initiated calls (free for customers)
- Basic call analytics
- Call history & recording (coming soon)
Premium Plan
Advanced call center solution included
- Everything in Starter Plan
- Call Center Solution (1000 concurrent calls)
- Automated intelligent call routing
- Real-time queue management
- Unlimited agents
- Advanced analytics & reporting
Want to see our full pricing plans and all platform features?
View Complete PricingNote: Business-initiated calls are charged per minute. Customer-initiated calls are free for your customers. Calling features are included in all platform plans.
Success Stories With MIDLR
Building lasting relationships with the customers and clients we serve.
& Many More
Frequently Asked Questions
Everything you need to know about WhatsApp Business Calling
WhatsApp Business Calling allows businesses to make and receive voice calls through the WhatsApp Business Platform for seamless customer communication.
It improves customer engagement by enabling direct voice conversations, faster issue resolution, and a better overall support experience.
Yes. Calls are protected using WhatsApp's secure infrastructure and encryption technologies.
Yes. Businesses can manage both inbound and outbound calls depending on their WhatsApp Business Platform setup.
Yes. MIDLR supports integrations that allow businesses to manage customer interactions and call records alongside their CRM.
Industries such as healthcare, real estate, education, finance, travel, and eCommerce can all benefit from voice communication through WhatsApp.
Ready to Start Making Calls on WhatsApp?
Connect with customers through voice calls. Provide personalized support and build stronger relationships with WhatsApp Business Calling.
MIDLR is a Meta Business Partner