Overview
What is the WhatsApp Business Platform API?
WhatsApp has 3 messaging products:
- WhatsApp Consumer app, with billions of users
- WhatsApp Business app, used by small and micro businesses
- WhatsApp Business Platform, previously known as the WhatsApp Business API
But what is an API?
Have you ever come across the term API and wondered what it actually means? Don't worry, we're here to explain it to you.
An Application Programming Interface (API) is a software tool that allows different applications to communicate with each other. APIs play a crucial role in various online activities, such as interacting on social media, sending messages, or sharing photos.
The WhatsApp Business API is designed to give businesses a dedicated WhatsApp account for communicating with their customers. This platform is tailored specifically for business use, offering numerous advantages. It streamlines the management of unlimited WhatsApp messages, allowing businesses to deliver personalized customer experiences. This solution addresses the need for businesses to move away from using personal WhatsApp accounts for customer interactions.
Meta launched the WhatsApp Business API in August 2018 to help businesses enhance their customer engagement through WhatsApp. To fully leverage this platform, businesses need a Business Solution Provider (BSP) that can integrate with the API, enabling them to deliver exceptional customer service and expand their operations.